According to a Big Data-focused infographic by McKinsey,
42% of European consumers carry out web searches on their mobile devices in stores.
61% of consumers worldwide use digital channels as part of their purchase journey.
78% of mobile activity is data, and not voice.
72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.
via How travel marketers can benefit from Big Data analytics [INFOGRAPHIC].
Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data – McKinsey and Company
McKinsey: The $33 Trillion Technology Payoff
From Bits Blog NYT:
A new report from the McKinsey Global Institute, the research arm of the consulting firm, delivers a twist on the art form, and the difference is more than the timing. The 154-page report not only selects a dozen “disruptive” technologies from a candidate list of 100, but also measures their economic impact. By 2025, the 12 technologies — led by the mobile Internet, the automation of knowledge work, and the Internet of Things — have the potential to deliver economic value of up to $33 trillion a year worldwide, according to the McKinsey researchers. […]
[read more] [McKinsey Global Institute] [Download the Report]
So, the sweet spot looks to be the application of advanced robotics to automate knowledge-work in the mobile Internet of things….