Infographic: How travel marketers can benefit from Big Data analytics

According to a Big Data-focused infographic by McKinsey,

42% of European consumers carry out web searches on their mobile devices in stores.

61% of consumers worldwide use digital channels as part of their purchase journey.

78% of mobile activity is data, and not voice.

72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

via How travel marketers can benefit from Big Data analytics [INFOGRAPHIC].

Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data - McKinsey and Company

Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data – McKinsey and Company

 

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Big Data: Avoid ‘Wanna V’ Confusion | Big Data

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Contrary to Mark van Rijmenam’s article advocating to extend the Big Data definition discussion to include veracity, variability, visualization and value, Seth Grimes counters that the original 3Vs, while not perfect, work well and that the drive to ‘wanna-V’ is rooted in division and spin.

Big Data: Avoid ‘Wanna V’ Confusion | Big Data

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A More Thoughtful but No More Convincing View of Big Data

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I have a problem with Big Data. As someone who makes his living working with data and helping others do the same as effectively as possible, my objection doesn’t stem from a problem with data itself, but instead from the misleading claims that people often make about data when they refer to it as Big Data. I have frequently described Big Data as nothing more than a marketing campaign cooked up by companies that sell information technologies either directly (software and hardware vendors) or indirectly (analyst groups such as Gartner and Forrester).

There a lot here that I agree with….

A More Thoughtful but No More Convincing View of Big Data