A More Thoughtful but No More Convincing View of Big Data

(via Instapaper)

I have a problem with Big Data. As someone who makes his living working with data and helping others do the same as effectively as possible, my objection doesn’t stem from a problem with data itself, but instead from the misleading claims that people often make about data when they refer to it as Big Data. I have frequently described Big Data as nothing more than a marketing campaign cooked up by companies that sell information technologies either directly (software and hardware vendors) or indirectly (analyst groups such as Gartner and Forrester).

There a lot here that I agree with….

A More Thoughtful but No More Convincing View of Big Data